WWE Asking Fans Why They Don't Watch Anymore
Source: Pwinsider.com
A research group is holding invited focus groups in New York City asking men and women from 18-54 who are WWE fans or former WWE fans to talk about the WWE product including what they like and why they've stopped watching if they are lapsed fans.
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The groups are an attempt by the company to figure out ways to bring fans back and identify problems in the way the current product is promoted and marketed.