WWE Raises Live Event Prices & Attendance + Ratings

Source: The Wrestling Observer Newsletter

– WWE is now charging higher ticket prices for RAW events than SmackDown shows. SmackDown is now doing better in relation to RAW but RAW is drawing bigger gates. Here are some recent attendance figures:

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* RAW on December 27th in New York City drew 14,000 fans, around 11,000 paid for $675,000

* RAW on December 28th in Pittsburgh drew 8,500 fans for $330,000

* SmackDown on December 28th in Detroit drew 10,000 fans for $330,000

* RAW on December 29th in Washington, DC drew 8,000 fans for $320,000

* SmackDown on December 29th in Buffalo drew 8,200 fans for $230,000

* RAW on December 30th in Hartford, CT drew 8,500 fans for $250,000

* SmackDown on December 30th in East Rutherford, NJ drew 9,500 fans for $350,000

– As noted before, the December 26th WWE RAW Supershow scored a 2.93 cable rating and 4.47 million viewers. This is the show where the trend stopped of RAW's second hour losing viewers from the first.

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The CM Punk and John Laurinaitis segment drew a 2.94 quarter rating. Booker T vs. Cody Rhodes lost 149,000 viewers while Backstage segments with John Cena, Zack Ryder, Big Show, Kelly Kelly, John Laurinaitis and others gained 78,000 viewers. Ryder and Eve Torres vs. Natalya and Tyson Kidd with a John Cena interview lost 67,000 more viewers.

Cena vs. The Miz and the attack from R-Truth gained 325,000 viewers, which is below the average but better than recent weeks for that timeslot. Big Show vs. David Otunga with one of Show's arms behind his back and the Alberto Del Rio interview with The Bella Twins gained 34,000 viewers. CM Punk vs. Jack Swagger to kick off the Gauntlet match lost 367,000 viewers while Punk vs. Ziggler gained 172,000 back, doing a 2.91 average rating for the main event.

The overrun segment with John Cena and Kane gained 543,000 viewers for a 3.26 quarter rating. With Kane and Cena ending RAW, the rating for Male Teens went from a 2.8 to a 3.1, Males 18-49 went from a 2.8 to a 3.2, Female Teens went from a 1.0 to a 1.3 and Females 18-49 stayed at a 1.0 rating.

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