WWE(R) and Volantis Join Forces To Enable Launch Of New WWE Mobile(TM) Platform

LAS VEGAS--(BUSINESS WIRE)--April 5, 2006--World Wrestling Entertainment(R) and Volantis today announced a new, multi-year, strategic partnership to help launch a new WWE mobile portal worldwide, supported by Volantis' Mobile Content Framework and Storefront solutions.

WWE is set to launch a slate of original mobile specific content later this spring, including programs and services that feature dedicated, exclusive video content and other one-of-a-kind material. It introduced its first offering, WWE Mobile Alert, an exclusive SMS subscription package, in March.

The demand for WWE content outside of its popular television programming has been growing, particularly online. WWE has seen monthly unique visitors to WWE.com increase to more than 13.6 million in February 2006, an increase of 92 percent from the prior year, as it has made its website more news oriented.

"WWE views developing and supplying content to the mobile industry as a strategic growth opportunity. The agreement with Volantis is a critical part of our plans to take advantage of the mobile market, and gives us the technology and tools we need to build a robust infrastructure and solid foundation to run our mobile business both on and off portal," said David Knise, WWE Vice President, Interactive Development. "Volantis offers a global presence, an established network of carrier partners worldwide, and domain expertise that will help accelerate bringing our products to market in the U.S. and ultimately worldwide. It provided the scaleable platform we need to support an integrated offering of mobile content from WWE that is integrated with existing WWE marketing programs and business initiatives."

WWE undertook a long and detailed analysis of Volantis and how the company fits WWE's future mobile plans. After a rigorous market survey and competitive product analysis, Volantis Mobile Content Framework and Storefront, along with Professional Services, was chosen as the best in class for content development and distribution. Said Knise, "The pros at Volantis were professional and easy to work with throughout the process, even if some of our due diligence went beyond what Volantis would normally expect in a process like this."

Knise noted that the strategic partnership with Volantis is the first of several new technologies and applications that will be introduced over the next several months.