In 2007, seven live UFC fights on Spike TV have averaged more young men in the coveted 18-34 demographic (869,000) on cable than the more established ‘major’ American sports of basketball, baseball, football, hockey, and NASCAR including:
62% more than the NLCS on TBS 143% more than the NBA playoffs on ESPN 24% more than the NBA playoffs on TNT 123% more than MLB Sunday Night baseball on ESPN 48% more than NASCAR on TNT 31% more than NASCAR on ESPN 81% more than the NFL on NFL Network 595 % more than the NHL Stanley Cup Finals on Versus
The sixth season of “The Ultimate Fighter” currently airs Wednesday nights at 10:00pm ET/PT and averages over 1.5 million viewers each week. Season seven begins production in January, 2008. Craig Piligian of Pilgrim Films and Television, Frank Fertitta III, Lorenzo Fertitta, Dana White of Zuffa, LLC, and Kevin Kay of Spike TV are the show's executive producers. Brian J. Diamond, senior vice president, sports & specials, Spike TV is co-executive producer and Christopher Martello is executive in charge of production for Spike TV.
Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms.