WWE's concern over their PPV business comes at a time when their house show numbers are way up on recent years. That has been largely attributed to the presence of John Cena and Mysterio and how they are drawing in a new generation of kids to the product.

The drawback is that while parents might be convinced to take their children to a live event to see these superstars, or even to purchase their DVDs or T-shirts, they are far less likely to agree to spend $40 on a PPV when Cena or Mysterio could be seen on TV for free at least once a week.

Whether this pays off in the long-run when younger fans become old enough to purchase PPVs themselves remains to be seen, as by then the entire landscape of WWE's product could have changed drastically.