Due to some disappointing buyrates, and in particular the comparisons with UFC, Vince McMahon has decided to change the approach the company has for its pay-per-view shows.
The "B" shows, wile they will be listed as brand-specific shows, will start featuring talent from all three brands. Stephanie McMahon sent out a memo stating that Vince wants more of an emphasis on interbrand matches on PPV shows, thus opening up more potential matches.
Starting with Backlash, the show is scheduled to feature talent from all three brands. Batista, Bobby Lashley, RVD and Undertaker are scheduled to appear on the show. Also, the poster for the 7/22 Great American Bash PPV features John Cena, as well as Batista and King Booker.
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