The current idea is to have the 'Jackass' crew make several television appearances, ultimately leading to the Summerslam PPV.

Shane McMahon spearheaded the deal to ensure the 'Jackass' involvement. Vince McMahon was undecided about the idea initially, but later gave the proverbial green light.

USA's Bonnie Hammer had previously suggested WWE seek celebrity talent to help improve Raw's sluggish ratings, pointing out that Donald Trump and Kevin Federline's angles were successful.

The Herald-Leader out of Lexington, Kentucky has an article promoting this Friday’s upcoming WWE live show from Rupp Arena. The article also notes on WWE’s financial situation and how the company has turned to toys and DVD sales to make up for lackluster PPV buys.