World Wrestling Entertainment and TNA Wrestling will both be promoting the upcoming Frank Mir vs. Brock Lesnar fight over the next week.

The UFC recently completed promotional deals with both WWE and TNA regarding the Frank Mir vs. Brock Lesnar fight. UFC had signs all over the concourse of Madison Square Garden for the upcoming fight at Sunday’s WWE Royal Rumble pay-per-view, including on the big marquee for the Garden outside on 7th Avenue featuring a video of former WWE Champion Brock Lesnar.

A second piece of footage for the Mir/Lesnar fight is scheduled to be airing this Thursday on TNA iMPACT! The footage will include Kurt Angle, Brock Lesnar and Frank Mir putting over TNA, as well as promoting the fight. The footage is also reported to push fans to watch All Access: Brock Lesnar, which airs at midnight this Thursday night on SpikeTV.

WWE will not be airing any footage promoting the UFC fight on WWE television, however UFC commercials will be appearing in most markets during both WWE RAW and WWE SmackDown! shows.

The WWE website is also scheduled to have a promotion building the fight later this week.