A: There is a constant rejuvenation every week, whether it's a character or a storyline. There is always a change taking place, something to keep you watching - a cliffhanger to see who the mystery opponent is, or what the match stipulation will be. There is always that intrigue which Vince (McMahon, WWE CEO), the writers and the wrestlers are very good at doing. We create drama. And everybody wants to see a fight. People want to see you rip a shoulder from its socket, or get cut open, be hit with a chair, twist an ankle or break vertebrae. If somebody threatened to jump off a building right now, there would be a crowd at the bottom to watch him do it. It's human nature People want to see f---ed up s---. So they watch RAW.