John Cena learned how to drive a Sprint Cup race car while participating in last summer’s network television reality series, “Fast Cars & Superstars – The Gillette Young Guns Celebrity Race.” In the commercial, which introduces the new Gillette Fusion Power Phenom™ razor, Cena has the racing stars on “his turf” – inside a wrestling ring – and he looks to return the favor by teaching the drivers a series of high-intensity wrestling moves – until the Gillette Young Guns turn the tables. The 30- and 60-second television commercials, filmed in Charlotte, NC, were created by BBDO New York and open with the six Gillette Young Guns drivers lined up side-by-side in a wrestling ring facing Cena, who is preparing to demonstrate various wrestling holds on each of drivers. One-by-one, he calls a driver forward for their lesson and just as Cena is ready to jump into action, the Gillette Young Guns jump on Cena. To his astonishment, Cena is on the receiving end of a variety of wresting moves such as a “Drop-Kick,” “Boston Crab” and even a “Suplex,” and before too long the WWE star finds himself flat on his back outside of the ring dazed and staring straight up at the lights, stating: “Whoa, these guys are phenomenal!” The spot then reveals that the drivers’ phenomenal moves are possible because they started their day with a shave from the new Gillette Fusion Power Phenom razor.

The creative concludes with Newman taking a running start and propelling himself over the top rope to deliver a “splash” onto Cena, with the wrestling personality exclaiming – “Neewwmannn!” – as the Gillette Young Gun driver falls toward Cena. As with all of the previous Gillette Young Guns commercials, Newman once again plays the role of the “ultimate prankster.”

“For the latest Gillette Youngs Guns television spots, we put forth a unique and fun approach by bringing together the 2008 Gillette Young Guns drivers with another phenomenal athlete, WWE superstar John Cena,” said Norton. “Last year Cena experienced the thrill of racing, and we are proud to continue our relationship with him as he takes the Gillette Young Guns into the wresting ring to introduce the latest advancement in shaving technology – the Gillette Fusion Power Phenom razor.”

`“Wrestling Ring” will run exclusively during NASCAR programming throughout the 2008 NASCAR season, including FOX and TNT’s NASCAR race broadcasts. In addition, online and viral efforts are in development, and consumers can also view the commercial and exclusive behind-the-scenes footage by logging on to GilletteYoungGuns.com.