2008 was John Cena's best year for merchandise. He made more money than at Hulk Hogan's best in the 1980s and even came close to topping Steve Austin during the Attitude Era. Whatever you think of Cena, he brings in the money and WWE is a business, so keeping him on top is a no brainer.

Speaking of Cena he was named the number 5th "Most Wanted" Celebrity according to PRweb. He was ranked behind
1. Miley Cyrus (Actor/Singer)
2. Jonas Brothers (Musicians)
3. Oprah Winfrey (Talk Show Host/Philanthropist)
4. Zac Efron (Actor).