Q How do you do that? What is your -- how would you describe the differences between say the WWE show and a TNA show?
A The pay-per-views have a rating of a TV 14. So your pay-per-views have a tendency to go a little bit more, be a little bit more violent in like a brutal type of match, like a cage match or you'll see things such as that. But on television, we bleep out our language. We film at Universal Studios. We are a park attraction. So if that gives you any kind of guidelines of what we have to follow, that is pretty much -- that sums it up to me. It is us and Shrek and Dora and Twister. So there is a little of everything in there.
Mr Cohen. I'm done with this set. Anybody else have anything you want to add?
EXAMINATION BY MS. DESPRES:
Q Can I just go back to the demographics? One of your sources of revenue are toys?
A Uh-huh.
Q Can you describe what kind of?
A It is mostly collectibles, action figures. And I don't know if any of the men around this table admit to having any. But it is really -- it is more in the collectible side where guys keep the toys and they keep them in their boxes and then they increase in value and things such as that. They're not as much, you know, play toys as more collectible items.
Q And who is the target audience for those items?
A Well, collectibles are a much older demographic. I mean, they are probably -- I mean, they are more grown men. I mean, 20s, 30s, 40s, 50s even. Have you seen the 40-Year-Old Virgin with that man that has all the toys? I 16 mean, that is kind of -- that's our audience.
Q And what is the price point for those?
A It just depends. Some are, like, 9.99 and some get up to $29. They are not real expensive because they collect in mass. I mean, those that collect have a tendency to get everything that is out there.
Q Do you know what percentage of your viewership is in the 13 to 18 or
A It would be 12 to 17.
Q Approximately?
A 10, 15 percent. And I'd really have to go back and check viewership. But I know that a majority of our ratings are 18 to 49. Actually our median age on our show since we started two hours I think is 39 years old. And that fluctuates each week a little bit especially since we're newer. Once it gets into more months, it will stay within a year or two.
Mr Cohen. Okay.
Ms. Safavian. I don't have anything.
Mr. Chance. Nothing.
Mr Cohen. All right. Next set questions is going to be on TNA's hiring practices.