The USA Network, which is under the NBC Universal network, is taking advantage of this year's Superbowl being on NBC by airing a sixty second commercial that features stars from USA's hit shows. The commercial is set to air after the conclusion of the Pittsburgh Steelers & Arizona Cardinals game. The USA commercial will feature World Heavyweight Champion John Cena along with other stars from the USA network.

The ad spot, entitled "Characters Blitz" is part of USA's "Characters Welcome" advertising campaign which started when Raw returned to the USA Network in 2005.