By Ryan Clark | July 20, 2009
» Dusty Rhodes is set for RAW tonight alongside ZZ Top.
» Gillette issued the following press release today:
GILLETTE TEAMS UP WITH WWE TO HELP GUYS BE SUPERSTARS
Boston, MA, July 20, 2009 – Gillette® [PG] has expanded its relationship with World Wrestling Entertainment® and introduced a new, four-month interactive online campaign featuring WWE Superstars John Cena, Chris Jericho, and Cody Rhodes called “Be A Superstar” at www.wwe.com/beasuperstar. These three Superstars will be featured in more than a dozen engaging videos showing how they each embody Gillette Fusion qualities of individuality, style and confidence.
“Stepping Up” is hosted by John Cena offering tips to help guys step up and be successful. “Body Basics” is hosted by Cody Rhodes and teaches guys why it is crucial to have their “mantemple” look its best. “Express to Impress” is hosted by Chris Jericho who helps guys develop their own style to stand out from the crowd.
This is the first custom video product integration for the personal care category that provides both product education with personal insight into the Superstars’ lives. WWE fans can also take a personal role by uploading their photos into the mosaic Photo Wall and share their opinions about style on the Comment Wall. This unique content will also be featured in online advertising and on social networking sites like Facebook, YouTube and Twitter and shared with friends.
“WWE Superstars perform under pressure in front of millions of fans each week and these videos help reinforce the importance of a grooming routine in helping guys look, feel and be their best,” said Tim Williams, Marketing Director, Gillette. “We continue to have a successful relationship with John Cena and WWE and we are pleased to expand this program to include more Superstars to help us reach the loyal and passionate WWE fans.”
“WWE is excited to continue our Gillette partnership with the “Be A Superstar” campaign. This form of branded entertainment is a great opportunity for Gillette to engage with the WWE Universe through digital content integration via our Superstars,” said Joe DelGrosso, Senior Vice President, Integrated Sales. The new campaign’s debut follows P&G’s recent purchase of The Art of Shaving and the super premium men’s skin care line Zirh as part of its strategy to win with men and build P&G Beauty & Grooming, which includes Gillette, Old Spice, Braun and a collection of leading male Fine Fragrances, into the world's premier male grooming company. For information about Gillette products, please visit www.gillette.com.
Taryn Terrell Talks Working With Ex-Husband Drew Galloway, Taz's Departure, Doing Stunt Work, More
Sound Off: Will Daniel Bryan Wrestle At "WWE Extreme Rules," What Will Happen With IC Title?
UFC 186 Preview: World Title Fight, Top 5 Women's Fight, Rampage Jackson, Michael Bisping In Action
DDP Talks His Favorite WWE Star Today, Idea He Pitched To Vince With The Rock, Sting At WrestleMania
UFC Superstar Georges St. Pierre Would "Really Enjoy" WWE Appearance, Sasha Banks - Mick Foley, More
WWE 2K15 Windows PC Game Out Next Week, Jim Duggan Note, Poor Review For 2K15 IOS Game
Ric Flair Featured In Rap Video, Hip Hop Stars And Their WWE Counterparts, More
Kevin Nash Says Undertaker Almost Joined WCW In 2000, Scott Hall Rips Chris Jericho, More
Triple H Talks About The Notion That He Buries People, Common Misconceptions In Wrestling
WWE Releases Two NXT Wrestlers
Backstage Update On Daniel Bryan Being Injured, Possibly Missing WWE's Payback Pay-Per-View
** SPOILERS ** WWE NXT Tapings Airing In April And May