Female Fans & New Sponsors Help WWE, Kofi News & Notes, More
By Ryan Clark | August 20, 2009
As noted earlier, Kofi Kingston will be part of a pre-Summerslam chat on WWE.com prior to the start of the PPV.
Slam Wrestling has an article up on the WWE Encyclopedia.
According to an article by The New York Post (NYPost.com), WWE has begun to attract an increasingly female audience. The article states that college-aged female viewers were up 34%, 25-34 year old viewers were up 13.7% and they are up 23% with women over 50 years old. The article also says that "lust" is a determining factor, because "These guys all look like body-builders instead of just big guys." WWE is also planning an apparel line, new toy lines and other branded products targeted at females to take advantage of this new trend in viewing. The article also mentions that the new "softer WWE PG rating" has helped attract new sponsors like 7-Eleven and Pepsi Max to the company. WWE COO Donna Goldsmith had the following comments… "When we were a little more edgy, we lost a lot of women. They weren't as comfortable watching with their kids. But now that we are more family-friendly, it's a perfect reason for them to come back."
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