Survivor Series PPV Buyrate Down 26% In 2009, Gimmick PPVs
By Ryan Clark | February 11, 2010
The overall increase in Q4 PPV buys is attributed to a the success of WWE's new gimmick-themed PPVs, which out-performed their 2008 counterparts. However, this year's Survivor Series took a sharp hit, which kept the revenue increase to only $400,000 for the quarter over 2008.
Here's the data:
* Hell in a Cell did 283,000 buys, up 7% from No Mercy 2008 (261,000).
* Bragging Rights did 181,000 buys, up 15% from Cyber Sunday 2008 (153,000).
* Survivor Series totally bombed. The show did 235,000 buys, down 26% from 2008 (319,000)
* Tables, Ladders & Chairs did 228,000 buys, up 15% from Armageddon 2008 (193,000).