Source: PWInsider posted a report from Brandon Lee who was at Comic-Con over the weekend for Paul Heyman's announcement.

The project is apparently based on the popular social networking applications "Mafia Wars" and "Farmville," with Heyman describing the project as "all fighting and fight-entertainment forms, from MMA to Wrestling to Boxing" and gave a bunch of "what if" scenarios of UFC fighters against pro wrestlers or top big time boxers against wrestlers or MMA fighters. Heyman noted that the project would launch in the 4th quarter of 2010.

You can check out the full report by clicking here.

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