Source: Wrestling Observer Newsletter

The possibility of turning John Cena heel has been discussed much more seriously than in the past, according to sources.

Vince McMahon made it clear when the idea was previously broached that it would not even be considered due to the tremendous amount of revenue Cena draws via merchandise. While there doesn't appear to be any firm plan in place, McMahon has since changed his tune on the subject as he is now open to listening to suggestions.

Meanwhile, accoring to another source, there is 'strong talk' of a turning Cena heel come WrestleMania season.

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