TNA has announced their "Eliminate the Hate" campaign, aimed at ending bullying of all kinds. They have launched a website for the campaign at Eliminatethehate.com/.
TNA noted on the site that they are implementing a massive marketing effort for the campaign. PSAs will be featured on TNA programming and all other TNA Wrestling platforms, including their website, DVDs and social networking sites including Facebook and Twitter.
TNA will also work closely with the hit Sirius XM primetime show, Derek & Romaine, as well as other Sirius XM programs, and with broadcast partner Spike, who will air the PSAs across their network.
Mr. Anderson noted that he was well aware of bullying taunts as a youngster growing up in Southern California. "The Pope" D'Angelo Dinero was bullied while growing up in Jacksonville, Fla., but turned the tables in high school – and protected those who were being bullied.
"Sadly, bullying is a national problem, and it crosses into all races, religions and every socioeconomic status," Anderson said. He added a personal note, "Growing up, I was bullied until I was a freshman in high school because I didn't conform to a group or play sports. I was open that I liked video gaming and comic books and got picked on for that. I eventually took Tae Kwon Do and Eskrima lessons because the bullying was relentless and I thought it would come to a fight. But when the bullies heard I was taking martial arts classes, they backed off."
You can check out a video spot for the campaign below: