LONDON--(BUSINESS WIRE) -- World Wrestling Entertainment, Inc. (NYSE:WWE - News) has extended its ten year relationship with Sky Deutschland in Germany, Austria and Switzerland for another three years, taking the partnership through the end of 2013. The renewal broadens their remit to include TV, digital and mobile platforms. WWE and Sky Deutschland began their relationship in 2000.
The new distribution agreement, starting in January 2011, sees Sky Deutschland broadcasting the full length versions of WWE's flagship show "RAW"® for the first time, as well as WWE's 13 annual pay-per-views.
The deal also brings the rookie and Superstar show "NXT®" and highlight shows, "WWE Experience"™ and "AfterBurn"®, to Sky Deutschland's more than 2.5 million homes across Germany, Austria and Switzerland. For the first time ever WWE's weekly programs will air in high definition on Sky Sports.
Sky Deutschland will also carry live broadcasts of the thirteen WWE pay-per-view events annually on Sky Select, including perennial favourites WrestleMania®, Royal Rumble®, SummerSlam® and Survivor Series®. These four WWE pay-per-view events on Sky Select will air live and in HD.
Announcing the deal, Andrew Whitaker, Executive Vice President of International for WWE, said "This renewal will take WWE's relationship with Sky Deutschland into its thirteenth year and is testament to the ever growing popularity of WWE in Germany, Austria and Switzerland. We look forward to expanding the brand by delivering more content to our fans on the different platforms of Sky Deutschland."
Roman Steuer, Vice President Sports of Sky Deutschland: "We are very pleased to continue our long and successful cooperation with the WWE. In the upcoming three years, we will offer our subscribers in Germany, Austria and Switzerland the most extensive and up-to-date WWE coverage in the history of German-language television. The unique mixture of sport and entertainment is representative of Sky's programming diversity and will be an important component of our high-value sports service in the future."
Additional information on World Wrestling Entertainment Inc (NYSE:WWE - News) can be found at wwe.com and corporate.wwe.com.
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