Source: Wrestling Observer NewsletterOne of the reasons for WWE curtailing the push of Sheamus in recent weeks is because Kevin Dunn, the organization's Executive Vice President of Television Production, is not a fan of his.
Several months ago on an episode of Monday Night RAW, Sheamus was booked to cower away in fear from The Nexus. This reportedly led Dunn to brainstorm the "King Sheamus" persona, including outfit, as means to mock him.
It's been noted over the years that behind Vince McMahon, Dunn has the biggest say in the company's creative direction.
WWE NXT Live Viewing Party
Audio: Man Shot At The WWE Performance Center Talks About The Incident, Why He Ran At Police
WWE Releases Brad Maddox Due To Dark Match Promo At Tuesday's WWE TV Tapings
WWE Talents Trying To Recruit ROH Tag Team?, Backstage Note On Lana's Heat, Money In The Bank
Top WWE Superstar Needs Neck Surgery After Recovering From Shoulder Surgery
WWE Releases Former RAW General Manager
Backstage Talk On A New WWE NXT Talent Having Potential To Make It As A Top Superstar
Rumors On Two Possible RAW Returns, WWE Fans On Roman Reigns - Triple H, The Undertaker Update
WWE Monday Night RAW Results - New WWE World Champion Arrives, Superstar Returns, New Day, More
** SPOILERS ** WWE SmackDown Results For This Week
WWE Star Dealing With Personal Issues, Backstage WWE Breaking Ground Note, Nikki Bella On John Cena
Backstage Talk On Sheamus, Roman Reigns And The WWE World Heavyweight Title At Survivor Series