WWE Hypes Recent Rating Success - Details


WWE sent out the following today…

WWE® #1 in Cable Friday and Monday

STAMFORD, Conn.-- WWE's Monday Night Raw® on USA Network and Friday Night SmackDown® on Syfy ruled cable as the most watched programs on their respective nights. The strong viewership is building towards WWE's biggest event of the year, WrestleMania® XXVII, which will feature the most electrifying host in entertainment, The Rock®.

With 3.55 million viewers this past Friday, SmackDown was the most watched program on Syfy since August 2008. The show beat well-known shows Phineas and Ferb (Disney Channel), The O'Reilly Factor (FOX News Channel) and the NBA regular season games (ESPN) as the most watched that night.

Monday Night Raw's 5.6 million viewers beat American Pickers, Pawn Stars (History Channel), and both college basketball regular season games (ESPN). It was watched by more viewers than Chuck and The Cape (NBC), as well as every program on CW.

Monday Night Raw ratings highlights include:

* Most watched program on all television (broadcast and cable) among males under 55, including 18-49 and 25-54.
* Most adults 18-34 and 18-49 on all of cable and every program on NBC and CW.
* More adults 25-54 on all of cable and every program on CW.

Friday Night SmackDown ratings highlights include:

* Most watched television program (broadcast and cable) among all males (M2+) than every program on NBC, FOX, ABC, CW and all of cable.
* Most watched television program (broadcast and cable) among all adults 18-49 and 25-54.
* Watched by more than 1.2 million female viewers, beating all programming on CW, TLC, A&E, Food Network, Lifetime, Hallmark and Oxygen.

Source: Nielsen Media Research, Galaxy Explorer 2/25/11 & 2/28/11, live + same day impressions.

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