USA Touts Ratings Success, Santino/Bella Twins, RAW
USA SLAM DUNKS WEEKLY RATINGS WIN NEW YORK, NEW YORK
Despite tough competition including the first week of the NCAA Men's Basketball Tournament, USA was easily this week's top cable network in prime P25-54 (1.36 million, +30% over #2 TBS), P18-49 (1.22 million, +10% over #2 TBS), total viewers (3.45 million, +42% over #2 Disney Channel), and household delivery (2.58 million, +44% over #2 Disney Channel) while bringing in the week's biggest household coverage rating in basic cable prime (2.57, +0.77 over #2 Disney Channel). USA also captured the total day crown, delivering cable's biggest P25-54 audience (607,000, +6% over #2 TNT).
* FAIRLY LEGAL's second to last episode of the season brought in the show's 2nd biggest total viewers audience yet, breaking 1.5 million in P25-54 and 4 million total viewers. FAIRLY LEGAL was Thursday's top scripted telecast on cable among P25-54 (1.53 million), total viewers (4.04 million), and households (3.11 million) and the top drama among P18-49 (1.21 million) and P18-34 (350,000). In the Thursday 10pm hour, FAIRLY LEGAL beat ABC in delivering total viewers and households while delivering more F18-49/F25-54/total females than CBS and more males in every demo (M18-34/18-49/25-54/total males) than ABC.
* WWE MONDAY NIGHT RAW continues to build in key demos, delivering its biggest P25-54 audience (2.76 million) for the series
since 3/29/10 (the night after Wrestlemania), the biggest F18-34 audience (466,000) since 3/1/10, the biggest P18-34 (1.42 million) and P18-49 (2.88 million) audiences since 1/4/10, and the largest M25-54 audience (1.86 million) since 9/7/09. WWE Raw was the #1 show of the night Monday, taking the top two telecasts among P25-54, P18-49, P18-34, total viewers (5.68 million), and households (3.67 million). Nothing else on cable that night delivered over 2 million in P25-54, 2 million in P18-49, 4 million total viewers, or 3 million households.
* In WWE Raw's 9pm-11pm time period it delivered more male viewers across the board (M18-34/18-49/25-54/total males) than anything else on television, broadcast or cable, while coming in second only to ABC in P18-34 delivery and beating FOX in P18-49. In the 10pm hour, WWE Raw was second only to ABC in delivering P18-34, P18-49, and F18-34 as well as being #1 in all male demos. WWE Raw delivered more M18-34 than anything on television, broadcast or cable.
-- A RAW live event is scheduled for Saturday, May 28 at the Tyson Events Center in Sioux City, Iowa.
-- Santino Marella, Brie Bella and Nikki Bella's appearance on the latest episode of Cake Boss replays Saturday at 7:00 p.m. on TLC.