Source: LA TimesVince McMahon recently spoke with the LA Times about taking "wrestling" out of their title. Here are the highlights:
On Re-Branding: "I think every brand has to re-create itself," he said. "I want everyone to look at us in a vastly different way than they have. It is a logical broadening of what we already do."
On Their Production: "No one does television production better than we do, it's damn near the Olympics. We know more about live event touring than anyone in the United States."
It was mentioned that they hope to launch their TV network in 2012.
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