WWE officials went to great lengths to keep the arrivals of both CM Punk and Jim Ross a secret before they aired on RAW. Both talents were hidden from almost everyone in the organization. They were sent to different hotels from everyone else in fear that someone would see them and relay it online. Neither came into the Hampton Coliseum until they were given the cue to appear, both being sequestered somewhere on the premises. They were not even on the sixth and final script for the show and aside from those who had to directly interact with them on television, all performers weren't aware of either of talent being in Hampton, Virginia. Ironically, the arena itself was advertising Punk for the event.
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