USA Network Touts 'Most-Watched Summer Ever For A Cable Network'

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USA Network sent the following press release out today touting their great summer ratings:

USA WINS MOST-WATCHED SUMMER EVER FOR A CABLE NETWORK

USA's Summer 2011 in Press Prime was the Most-Watched Summer ever for a Cable Network Averaging 3.7 million Total Viewers

USA owns the Three Highest Cable Summers of All Time for Total Viewers, P18-49 and P25-54 from 2009-2011

NEW YORK September 15, 2011 USA once again broke records this summer with more total viewers and households tuning in than any network on cable during any summer ever. With a record seven series on the air and launching two new series, USA delivered +3% more P25-54, +4% more P18-49, +6% P18-34, +2% more total viewers and +2% more households this year over last summer.

USA shined above every cable competitor as the only network to deliver over 1.5 million P25-54 (1.52 million, 35% over #2 TNT) and 3 million total viewers (3.67 million, 33% over #2 Disney Channel), or 2 million households (2.78 million, 41% over #2 TNT) and one of only two nets to draw over 1 million P18-49 (1.40 million, 39% over #2 History Channel) or half a million P18-34 (594,000, second only to MTV). USA was the only basic cable network to earn a household coverage rating over a 2.0 this summer, as well (2.76, +0.79 over #2 TNT).

USA was the house of hits this summer with seven original series each averaging over 2 million in P25-54, 1.5 million in P18-49, half a million in P18-34 and 5 million total viewers and 4 million households. Further, most of these titles have over 2.5 million in P25-54, 2.5 million in P18-49, 1 million in P18-34, 6 million total viewers and 4.5 million households.

USA's summer slate of hits easily outshines the mixed performances of originals on either TNT or History Channel, averaging 2.9 million in P25-54, 2.66 million in P18-49, 1.14 million in P18-34, 6.34 million total viewers and 4.75 million households.

Royal Pains and Necessary Roughness were the only original series on cable Wednesday nights this summer to deliver over 7 million total viewers (RP 7.21 million / NR 5.85 million) or 4 million households (RP 5.38 million / NR 4.45 million). No other network aired a scripted series on television Wednesdays this summer to over 2 million in P25-54 (3.30 million / 2.64 million), 2 million in P18-49 (2.99 million / 2.40 million), or 1 million in P18-34 (1.24 million / 918,000).

In the Wednesday 9pm timeslot, when the network aired Royal Pains, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers P2+ and households.

Necessary Roughness grew from its series premiere to its second week in all key demos, a rare feat for a scripted series. "When it ran Necessary Roughness Wednesdays at 10pm this summer, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers and households.

Burn Notice and Suits were the top two scripted series on television Thursdays this summer among P25-54 (BN 3.26 million / Suits 3 million), P18-49 (3.01 million / 2.87 million), P18-34 (1.33 million / 1.33 million), total viewers (7.10 million / 6.4 million), and households (5.19 million / 4.8 million). These were the #2 and #3 scripted originals on television this summer in all of television for M18-49 and M25-54.

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