Source: PWInsiderLast night, WWE was heavily pushing Twitter and also noting when they were trending worldwide numerous times during the show. While some have felt that WWE was pushing Twitter in order to look "hip or relevant," it appears that WWE and Twitter are working together in a cross promotional deal.
It has been revealed recently that Twitter is reaching out to influential personalities, including actors, to get them on board with them as a way to grow followers and self advertise. By doing so, the personalities will get better placement in Twitter searches.
WWE has been integrating Twitter into their programming more aggressively as of late. By doing so, they hope to get their fans more involved with Twitter, which will eventually expand their brand awareness with the goal to get more eyes on the product outside of their current audience.
Jim Ross Blogs About Ronda Rousey, "Rowdy" Roddy Piper, People Hating John Cena
The Rock Pays Homage To His Dad On "Ballers," John Cena Back At The Gym, Rocky Johnson - Harley Race
Finn Balor Hits Head On Ceiling During Match, Bayley Teases Raw Appearance, Neville - Xavier Woods
Jim Ross Talks About Hall Of Fame Selections, Reality Shows Exposing Wrestling, William Regal, More
Daniel Bryan On Fans Being Able To Change WWE's Plans, Brie's Match After Undertaker's Streak Ended
Dana White Says Ronda Rousey Vs. Cyborg Would Do 2.5 Million Buys, Cyborg On Rousey's Steroid Remark
Roddy Piper's Past Prophetic Comments About His Mortality, Piper "Bloodstained Memoirs" Scene, More
Update On New Gimmicks For Several WWE Talents
WWE Star Takes Homeless Couple To Restaurant, Returns With Big Group Due To "Distant" Manager
UFC 190: Rousey Vs. Correia Recap: Ronda Rousey Continues To Make History
Undertaker Rumor Killer, Early Brock Lesnar Vs. Undertaker Betting Odds, Mascot No-Sells Kevin Nash
Bret Hart Reacts To "Rowdy" Roddy Piper's Death