USA Network & SyFy Tout Success In 2012
2011 WILL BE SYFY'S MOST WATCHED PRIME YEAR EVER
RECORD TOTAL VIEWERS AND MEN 2+ VIEWERSHIP
DOUBLE DIGIT GROWTH IN YOUNGER DEMOS UP 14% IN ADULTS 18-34 AND 21% IN MEN 18-34
SYFY.COM'S BEST EVER IN UNIQUES AND PAGE VIEWS
NEW YORK – December 12, 2011 – Fueled by its critically acclaimed popular programming, Syfy is on pace to make 2011 its most watched prime year ever, averaging 1.33 million total viewers – up 10% compared to 2010.
In addition to climbing 5% in Adults 18-49 (569,000) and +1% in Adults 25-54 (633,000), Syfy will also set a new viewership record among Men total viewers (756,000).
Continuing its growth among younger viewers, Syfy surged +14% in Adults18-34 (219,000), +21% in Men 18-34 (126,000) and +7% in Women 18-34 (93,000). The cable entertainment brands of NBCUniversal – including USA, Syfy, Bravo, Oxygen, E!, Style, mun2 and Sprout – deliver the #1 audience of affluent and educated viewers in all of television.
Syfy's powerhouse programming in 2011 ranged from the scripted series Warehouse 13, Alphas, Eureka, Being Human and Haven to reality series such as Face Off, Ghost Hunters, Fact or Faked: Paranormal Files, Destination Truth, Hollywood Treasure, Haunted Collector and Paranormal Witness, along with the original miniseries Neverland.
Online, Syfy.com will post its best year ever in uniques (+7%) and page views (+19%), as will DVICE (+35% in uniques, +87% in page views) and Blastr (+1% in uniques, +16% in page views), all comparisons based on January-November monthly averages.
Said Dave Howe, President, Syfy: "Across the board, this has been an historic year for the Syfy brand. From programming triumphs, cutting edge digital initiatives, ground breaking marketing campaigns and innovative business ventures, Syfy has expanded its leadership role in imaginative entertainment. And with our record investment in original programming, 2012 promises to be another powerful one for Syfy."
To continue the momentum, Syfy will kick off 2012 with an array of returning and new series including Being Human (January 16), Face Off (January 11), Ghost Hunters (January 11), Merlin (January 6) and the premiere of Lost Girl (January 16).
-- The USA Network has issued a press release promoting the fact that they were the #1 network on cable in 2011 for the six straight year. The press release, which you can see below, does mention WWE Raw as one of the reasons for its ratings success unlike SyFy's, which failed to mention WWE Smackdown. Check out the press release below:
USA DOMINATES LANDSCAPE WITH UNPRECEDENTED SIX STRAIGHT YEARS AS #1
Longest Consecutive Winning Streak in Cable History
USA's Scripted Portfolio Best in Cable With Six Out of Top Ten Series
NEW YORK – December 12, 2011 – USA once again reigns as cable's #1 network in 2011, extending its unprecedented streak to six straight years in prime for ad-supported cable networks among P25-54 (1.30 million), P18-49 (1.21 million), and total viewers (3.17 million). USA delivered more P25-54 (+19% over #2 ESPN), P18-49 (+11% over #2 ESPN), total viewers (+20% over Disney Channel), and households (2.40 million, +26% over #2 Disney Channel) in primetime than any other cable network as well as earning the year's highest household coverage rating in basic cable prime (2.40, +0.49 over #2 Disney Channel). USA was the only network to deliver over 3 million total viewers or 2 million households this year and the only entertainment network to deliver over 1 million in P18-49.