USA won the year's total day crown again this year among P25-54 (596,000, +5% over #2 TNT) and P18-49 (573,000, +3% over #2 ESPN.)
USA was the home to the strongest portfolio of scripted originals, showcasing the power of the brand with six out of top ten scripted hours among total viewers. The network delivered more viewers (2.47 million in P25-54 / 5.39 million total viewers) to its slate of originals this year than AMC, FX, or TNT.
Royal Pains: 2.97 million in P25-54, 2.65 million in P18-49, 1.09 million in P18-34, 6.56 million total viewers.
Suits: 2.95 million in P25-54, 2.82 million in P18-49, 1.32 million in P18-34, 6.31 million total viewers.
Burn Notice: 2.87 million in P25-54, 2.69 million in P18-49, 1.21 million in P18-34, 6.21 million total viewers.
Covert Affairs: 2.62 million in P25-54, 2.37 million in P18-49, 1.00 million in P18-34, 5.64 million total viewers.
WHITE COLLAR: 2.59 million in P25-54, 2.48 million in P18-49, 1.18 million in P18-34, 5.48 million total viewers.
Necessary Roughness: 2.58 million in P25-54, 2.35 million in P18-49, 892,000 in P18-34, 5.76 million total viewers.
IN PLAIN SIGHT: 2.18 million in P25-54, 1.88 million in P18-49, 650,000 in P18-34, 5.00 million total viewers.
PSYCH: 2.13 million in P25-54, 2.18 million in P18-49, 1.16 million in P18-34, 4.29 million total viewers.
FAIRLY LEGAL: 1.89 million in P25-54, 1.60 million in P18-49, 590,000 in P18-34, 4.58 million total viewers.
LAW & ORDER: CRIMINAL INTENT: 1.87 million in P25-54, 1.67 million in P18-49, 570,000 in P18-34, 4.43 million total viewers.
USA was home to the best performing portfolio of primetime acquired series in 2011 as the only network to average over 1 million in P25-54 (1.05 million), 2 million total viewers (2.87 million), or 2 million households (2.23 million).
NCIS: 1.11 million in P25-54, 930,000 in P18-49, 335,000 in P18-34, 3.21 million total viewers.
LAW & ORDER: Special Victims Unit: 1.01 million in P25-54, 1.03 million in P18-49, 502,000 in P18-34, 2.51 million total viewers.
CSI: 651,000 in P25-54, 577,000 in P18-49, 220,000 in P18-34, 1.79 million total viewers.
WWE continues to be a ratings juggernaut for USA, 52 weeks a year, on Monday nights. WWE MONDAY NIGHT RAW saw gains year over year in all key demos. In 2011, USA extended the WWE franchise with the new original reality series WWE TOUGH ENOUGH.
WWE MONDAY NIGHT RAW: 2.46 million in P25 -54 (+1% over 2010,) 2.52 million in P18-49 (+2% over 2010,) 1.23 million in P18-34 (+9% over 2010,) 5.21 million (+3% over 2010)
WWE TOUGH ENOUGH: 1.35 million in P25-54, 1.33 million in P18-49, 652,000 in P18-34, 2.75 million total viewers.
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