Source: ESPN Page 2
As noted earlier, John Cena will be featured on three million boxes of Post's Fruity Pebbles cereal over the next three months as part of a partnership between the cereal and Cena. As part of the promotion, Post is holding a contest for one fan to meet John Cena, win "fantastic seats" to a WWE event and Cena gear.
The partnership stems from the onscreen and social media rivalry between Cena and WrestleMania XXVIII opponent Dwayne "The Rock" Johnson, who compared Cena's brightly colored wardrobe to a bowl of Fruity Pebbles. Cena told ESPN's Page 2 that he was happy that the negative comments were turned into a positive.
"It's great when you can take a negative like the Rock's comments and turn it into a chance to be a box of cereal," Cena told ESPN Page 2. "Only in the WWE can that happen."
The on-pack instant win grand prize winners will each receive a VIP meet-and-greet with Cena, priority seating and transportation to a WWE live event, and an autographed "Rise Above Hate" T-shirt, in support of the 'be a STAR' anti-bullying message. First prize winners will receive an autographed version of the exclusive T-shirt. The second prize winners will receive the exclusive T-shirt. To enter, look inside the specially marked boxes featuring Cena for a special code to submit on PebblesPlay.com/Cena.