Source: The New York Post
Sources at The Post report that WWE has yet to sign a single cable or satellite deal with providers to carry the Network. WWE has also been lagging on hiring experienced cable executives as they were expected to hire 200 employees including a general manager for the Network.
One cable executive told The Post, "WWE has the programming and marketing muscle, but they just have no one with cable experience who can execute for them."
Gerri Dinini, senior Vice President at media buyers RJ Palmer told The Post that a whole channel of WWE content might be a long shot.
"Given the content issues, I think a whole channel would be a stretch," said Dinini. "It is very limited in who it reaches."
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