WWE Business News: Elimination Chamber & Royal Rumble Numbers, Rock DVD, More

WWE has released updated key performance indicators for the current year through February 29, 2012.

The company is reporting 309,000 average PPV buys for the current quarter, down from 321,000 average buys in Q1 2011, and 374,000 average buys for the same quarter in 2010.

As noted earlier this month, The Royal Rumble did approximately 438,000 buys, so the number of buys for the Elimination Chamber PPV is around 180,000.

Last year's Elimination Chamber PPV did approximately 200,000 buys, which itself was down from the 285,000 buys the event garnered in 2010.

Last year's Royal Rumble PPV did an estimated 449,000 buys, which was down slightly from the 462,000 buys the event garnered in 2010.

On the home video front, The Epic Journey Of Dwayne "The Rock" Johnson has shipped 115,000 units for the quarter, which once again, is only through the end of February. Here's how it stacks up to other releases in the past nine months:

1) The Very Best of WCW Monday Nitro (Released June 2011 with 142,000 units shipped)
2) Stone Cold Steve Austin: The Bottom Line on the Most Popular Superstar of All Time (Released Nov. 2011 with 136,000 units shipped)
3) The Epic Journey Of Dwayne "The Rock" Johnson (Released Feb. 2012 with 115,000 units shipped)
4) Randy Orton: The Evolution of a Predator (Released Sep. 2011 with 115,000 units shipped)
5) WWE: OMG! The Top 50 Incidents in WWE History (Released Aug. 2011 with 113,000 units shipped)

In terms of web traffic, WWE.com averaged 12 million unique visitors for 293 million page views through February, as well as 42,000 total orders through WWEShop.com. Those numbers will obviously go up with March tallied in, but last year for the same quarter, WWE averaged 13.6 million unique visitors for 321 million page views, with 83,000 total orders through WWEShop.com.

You can check out the full report at this link.