As noted yesterday, WWE announced an investment in and strategic partnership with Tout Industries, Inc. Fans will have the chance to be seen and heard via Tout as real-time video updates will be featured during WWE television programming, on WWE.com, throughout WWE's social media presence and on in-arena video displays beginning with the 1000th episode of RAW on July 23rd. WWE talent will also interact with fans via Tout question and answer sessions leading up to the event.
WWE will also be launching "Tout Tuesdays," allowing fans to discuss what happened the previous night on Monday Night Raw. Tout's new platform will enable WWE to aggregate all of this content on WWE.com.
Speaking with PeHub.com, WWE executive vice president Stephanie McMahon revealed that the organization is looking to make similar deals in the future.
"Tout is really the first deal that we've done of this kind," she said. "But we're very opportunistic, so if the right opportunity came along, we'd definitely consider it."
She added that investing in more startups is "something we're exploring."