|By Daniel Pena | July 17, 2012 | Comments|
Your statement that WWE was "demeaning women" is also inaccurate and again takes our content out of context and makes no mention of storylines. WWE has produced a variety of powerful and heroic female characters throughout the years that have come up against malicious villains, who are also actors playing a role. And yes, those "bad guys" do reprehensible things, but they eventually pay a price for their behavior. Our television audience would not be nearly 40 percent female if we were degrading women.
As it relates to the foregoing clarifications, it is important to note that WWE programming, like Hollywood movies and Broadway shows, is an exciting blend of action, characters and fictional storylines of good versus evil that entertains millions every week. Without Darth Vader there is no Luke Skywalker. We, too, create protagonists and antagonists and tell stories of good versus evil.
You also wrote that WWE has been "encouraging steroid use," which is a blatant misstatement of fact. WWE prohibits steroid use and conducts a minimum of four random drug tests per year for all talent, and any performer that tests positive is suspended. WWE began testing for steroids in 2006, before many major sports leagues, and we currently have one of the most comprehensive talent wellness programs in all of sports and entertainment, managed by world renowned third party medical experts. Additionally, WWE has always encouraged its talent to live a healthy lifestyle, as they are the company's greatest asset. For more information about WWE's talent wellness program, please visit corporate.wwe.com.
In your editorial, you also state that WWE "influenced the future bullies of American schools." The fact is that WWE promotes anti-bullying and has created a global initiative called be a STAR (ShowToleranceAndRespect) designed to teach children how to deal with conflict in the real world. We recognize the power and influence of our brand and spend a considerable amount of time and resources to make sure children understand the difference between what they see on television, where storylines and conflicts are resolved in the ring, versus how to deal with challenges in everyday life.
WWE expects you will print this letter in as public a manner as that in which you made the foregoing false statements. In the future, we request you contact us for factual information about our company before attempting to characterize our programming as you continue to do so erroneously.
Senior Vice President, Marketing and Communications
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