Variety has an article up looking at tonight's 1,000th episode of RAW and WWE's use of social media.
Stephanie McMahon on WWE's use of social media: "We're going to use social media in a more enhanced fashion. Our fans will affect some type of content in the show every week."
Stephanie believes that using social media more will keep their audience tuned into the broadcast for the entire three hours.
"What our audience wants is great creative; it's what any audience wants," she said. "We need to provide content across every different platform so that our fans can engage across any device they prefer. Every property is struggling with that. As long as you are everywhere, you keep and grow your audience as well."
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