Simon Dean Interview - Ryback's Ascension, Who He Sees As A Top Star, Dolph Ziggler, CM Punk, More

On building the company around one particular guy: "Fans see the WWE as a show, and the guys on the show just happen to be part of that show…there is only one group of people that can't be replaced on that roster and that's the McMahon family. That's why Vince made himself into the top heel in the late 90s. He knew that he was the only guy he could count on that would not leave for WCW. When you're a WWE fan, you're a fan of the brand. There's never going to be another Rock, or another Stone Cold."

On who are the top guys of the future: "Damien Sandow is a STAR, and they dropped the ball on him for 10 years. I told everyone who would listen that he was a star. When he failed the first time, he went to Puerto Rico and reinvented himself. What you see now is what he is in real life. This guy was at my house and had a conversation with my wife's dog; that's how nuts he is. (Damien) is in the top 5 of the workers in that company right now. I'm talking about the ability to work a gimmick, control the crowd, talk on the mic, and have a believable character. And he's 6'4 260lbs.

On Dolph Ziggler and why he stays in the mid card: "He's a great dude; he busted his ass. (Dolph) is successful because he's a true wrestling fan. The people want him so bad, and if they don't (push him) soon, they run the risk of having him always look like that guy who will never get over the hump."

On CM Punk: "I have never seen anybody defy the odds of what he's done. It doesn't make any sense on how he got to where he is. So many people bashed him along the way, and only one guy believed in him: Vince McMahon. He doesn't even look like a wrestler, but he hung in there and he made it.

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