|By Raj Giri||December 19, 2012 | Comments|
"It was a legitimate conscious decision (to give back)," Cena said. "Our programming has changed so much over the years. I started in 2002 and our program was more TV-14, edgy, anti-hero based, conflicts-hero based. And since then, I think our program has made a turn for the better - into a more PG environment; all of our programming platform-wise (into) PG. And the reason for that is because - simply because the people attending our events. A lot more families began to attend, more children began to attend. So when you have those young and youthful eyes looking at you, and you know that you're global - we're truly translated in 140 countries - you tend to have choices to make. And me being portrayed as a good guy on our programming, it was an obvious choice that I wanted to do my best to use my television time to set a good example."
Cena also discussed WWE's relationship with the military and how the troops are great wrestling fans, you can check out the full article by clicking here.
- WWE sent out the following press release announcing that the company is opening an office in India:
WWE Expands Its Office In India
MUMBAI, India, December 19, 2012 - WWE (NYSE: WWE) today announced the appointment of Mayuri Pitale as Consumer & Promotions Licensing (CPL) Manager and Carl Sequeira as Marketing Manager in its India office. The appointment of these two key positions is a testament to WWE's growth in India and ongoing commitment to developing that market.
Pitale will be responsible for spearheading the licensing and retail expansion for WWE in India, and Sequeira will be responsible for executing marketing campaigns to help develop and grow the brand and support WWE's various lines of business across the region.
Mayuri Pitale joins WWE India from EXTEND Brands, India's first independent licensing agency, specializing in licensed merchandise and live events. Prior to this, Mayuri worked with MTV Networks India Ltd. (Viacom) managing their India consumer products business where she pioneered many initiatives such as MTV credit cards & MTV prepaid SIM cards.
Carl Sequeira comes to WWE from FILA, where he spent three years as Marketing Head, having been a part of the start-up team that launched the brand in India in 2009. Prior to that, he was with experiential marketing company "Below the Line" for five years. Carl has a Business Management degree from Welingkar Institute of Business in Mumbai, and brings a great deal of brand building experience to his position.
Both employees are based in Mumbai and will report to Rukn Kizilbash, the General Manager of WWE India.
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