|By Raj Giri||January 05, 2013 | Comments|
Source: Ad AgeJohn Cena will be replacing Fred Flintstone on 4 million Fruity Pebbles boxes for a limited-edition promotion.
"We've just been talking with kids. They wanted more variety," said Sharon Pupel, who is a marketing director with Post. "Fred isn't necessarily the … coolest or [most] relevant guy for kids who we are going after."
The promotion follows last year's WWE - Fruity Pebbles tie-in, where Cena was featured on the top of the box of the cereal while Fred Flintstone was in the front. This time, he'll be replacing the iconic cartoon character altogether. Cena may also return to the cereal box in the fall when school is back in session.
WWE Executive Vice President of Sales & Partnership Marketing Andrew Judelson said that the partnership is the result of the company's directive to move to PG, and that other deals are in the works. Judelson stated that they recently signed a deal for a promotion with Colgate-Palmolive's Irish Spring soap.
You can read more about the promotion and see the cereal box cover at Ad Age by clicking here.
Got a news tip or correction? Send it to us by clicking here.
"UFC 201: Lawler Vs. Woodley" Live Results: Welterweight Title, Title Eliminator Co-Main, & More
UFC 201 Final Card, Latest Odds; UFC Embedded Episode Six (Video)
Mauro Ranallo Reddit AMA: Vince McMahon Being Intimidating, JR Comparison, Defending The Business
WWE Superstars Recap: The Dudley Boyz, Titus O'Neil Teams With Jack Swagger, Bo Dallas
WWE Announces Another Title Match For SummerSlam
The 50 Greatest Wrestlers Of The Last 50 Years: John Cena Enters The List
Vince McMahon Tweets Big Show Video, Sasha Banks Tops Latest WWE Power Rankings (Video), Sheamus
Jeff Hardy On His Odd Post-Match Breakdown At JCW, Bizarre Alleged Tribute To Arnold Schwarzenegger
Possible Reason For Charlotte Dropping WWE Women's Championship, WWE Shop, Flair On Charlotte
Two More WWE NXT Releases Today
More Details On Backstage Fight At WWE SmackDown, Which WWE Star Has Heat With Other Wrestlers?
Legend Says WWE Is Shoving Sasha Banks "Down People's Throat", Sasha & Bayley Note, Charlotte's Goal
Backstage News On Why Charlotte Dropped The WWE Women's Title, SummerSlam Plans, Vince McMahon
Never Before Seen WWE Bikini Pics (Photos), Charlotte Talks Learning From Sasha Banks And Bayley
Ric Flair Thinks Roman Reigns Should Have Beaten Finn Balor, Says Smaller Stars Won't Headline Mania
Paige "Restores" Alberto Del Rio, WWE Releases Tough Enough Contestant, Sasha Banks Reminder