|By Raj Giri||January 05, 2013 | Comments|
Source: Ad AgeJohn Cena will be replacing Fred Flintstone on 4 million Fruity Pebbles boxes for a limited-edition promotion.
"We've just been talking with kids. They wanted more variety," said Sharon Pupel, who is a marketing director with Post. "Fred isn't necessarily the … coolest or [most] relevant guy for kids who we are going after."
The promotion follows last year's WWE - Fruity Pebbles tie-in, where Cena was featured on the top of the box of the cereal while Fred Flintstone was in the front. This time, he'll be replacing the iconic cartoon character altogether. Cena may also return to the cereal box in the fall when school is back in session.
WWE Executive Vice President of Sales & Partnership Marketing Andrew Judelson said that the partnership is the result of the company's directive to move to PG, and that other deals are in the works. Judelson stated that they recently signed a deal for a promotion with Colgate-Palmolive's Irish Spring soap.
You can read more about the promotion and see the cereal box cover at Ad Age by clicking here.
Got a news tip or correction? Send it to us by clicking here.
Roman Reigns Fires Back At Video Of Fans Who Hate Him
Chad Gable Responds To Teaming With Shelton Benjamin, Sami Zayn And Nia Jax, SD! In Seattle Presale
Eddie Kingston Talks Past Steroid Use, How Much Weight He Lost Off Of Steroids, Current GFW Run
Matt Hardy Posts "Fun Fact" Regarding Dispute With Anthem / GFW
More On Jon Jones' Failed Drug Test, Huge Plans Off, Floyd Mayweather - Conor McGregor Confrontation
Backstage News On Why WWE Moved John Cena To Monday Night RAW
WWE NXT Results (8/23): TakeOver Brooklyn Fallout, UK Tag Main, Jose's Party Stopped, Iconic Win
Cody Rhodes Thinks He Can Get His Last Name Back From WWE, Why He Won't
WWE Monday Night RAW Results - Brock Lesnar Destroyed, John Cena Returns To RAW, SummerSlam Fallout
WWE SmackDown Results - Big Debut, Big Return, Title Match Main Event, New Champions In Action, More
Backstage News On Heat On Two WWE Superstars
Breaking News: WWE Superstar's Boyfriend Found Dead At 26
Former WWE Star Backstage At SummerSlam (Photo), Roman Reigns' Poor Post-Mania Stat, John Cena - NBC
WWE Announces RAW Injury To Big Cass
Backstage Update On The WWE WrestleMania 34 Main Event
UFC Commentator Joe Rogan Thinks Brad Pitt Would 'F--- CM Punk Up' In UFC Fight