|By Raj Giri||January 05, 2013 | Comments|
Source: Ad AgeJohn Cena will be replacing Fred Flintstone on 4 million Fruity Pebbles boxes for a limited-edition promotion.
"We've just been talking with kids. They wanted more variety," said Sharon Pupel, who is a marketing director with Post. "Fred isn't necessarily the … coolest or [most] relevant guy for kids who we are going after."
The promotion follows last year's WWE - Fruity Pebbles tie-in, where Cena was featured on the top of the box of the cereal while Fred Flintstone was in the front. This time, he'll be replacing the iconic cartoon character altogether. Cena may also return to the cereal box in the fall when school is back in session.
WWE Executive Vice President of Sales & Partnership Marketing Andrew Judelson said that the partnership is the result of the company's directive to move to PG, and that other deals are in the works. Judelson stated that they recently signed a deal for a promotion with Colgate-Palmolive's Irish Spring soap.
You can read more about the promotion and see the cereal box cover at Ad Age by clicking here.
Got a news tip or correction? Send it to us by clicking here.
More On Vince McMahon Possibly Reviving The XFL
The Usos On Being At The Top (Video), WWE Hall Of Famers Celebrating Birthdays, The Hype Bros React
Note On What Happened After Clash Of Champions, HHH - Riott Squad, Dolph Ziggler Talks US Title Win
WWE Clash Of Champions: Jinder Mahal Vs. AJ Styles (WWE Title Match)
WWE Talking Smack Recap (12/17): AJ Styles Done With Jinder Mahal, Charlotte Wants To Draw, The Usos
WWE Live Event Results From Allentown (12/17): Braun Strowman Vs. Samoa Joe, Finn Balor In Opener
WWE Clash Of Champions: Sami Zayn & Kevin Owens Vs. Randy Orton & Shinsuke Nakamura (Special Refs)
WINC Podcast (12/17): WWE Clash Of Champions Review With Matt Morgan, XFL, John Cena
WWE Clash Of Champions Results - Title Change, AJ Styles Headlines, The Bludgeon Brothers, More
XFL Trademark Filed, WWE Responds On Whether It Will Be Returning
Former WWE Women's Champion Melina Talks Sexual Assault, Says She Felt Suicidal After Being Raped
Justin Credible Appears At An Indie Show Drunk? (Video)
Tyrus On Why He Left Impact Wrestling
WWE Star To Appear In Outside Promotion, Roman Reigns Vs. Rusev, Matt Hardy Tweets New ROH Champion
Edge And Christian Reveal Their Thoughts On Matt Hardy Being "Woken"
Ken Anderson On Ignoring The Undertaker's Advice, How Much He Would Pay For Pain Pills, Chris Benoit