As noted earlier, Post Cereals has signed a deal with WWE where John Cena will be on 4 million Pebbles cereal boxes. One of the reasons as to why Post Cereals decided to make the deal is, last year Post had one of the highest redemption rates ever for a promotion.
As part of the new promotion, Post will be featured at WrestleMania 29 Axxess and there will be a "Fruity Pebbles" ball pit for kids, among other attractions.
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