|By Marc Middleton | February 20, 2013 | Comments|
PARAMOUNT PICTURES AND WWE® TEAM UP FOR "G.I. JOE: RETALIATION" AND "PAIN & GAIN" PROMOTION
Hollywood, CA AND Stamford, Conn. – February 19, 2013 – Paramount Pictures and WWE (NYSE: WWE) today announced a promotional partnership to support Paramount's upcoming feature film releases, G.I. JOE: RETALIATION and PAIN & GAIN. The cross-platform partnership includes integration opportunities on WWE programming as well as appearances by film star and WWE Champion Dwayne "The Rock®" Johnson on Monday Night Raw® and WrestleMania® 29. In addition to storyline integration on its TV broadcasts, WWE will utilize all of its assets, including live events, digital and social media to promote the films and engage millions of fans each week.
G.I. JOE: RETALIATION was a co-presenting partner of Sunday's Elimination Chamber with integration during the pay-per-view as well as storyline integration with stars D.J. Cotrona and Adrianne Palicki on Monday Night Raw on USA Network, leading up to the film's release on March 29.
In the sequel to the 2009 release of G.I. JOE: THE RISE OF COBRA, which grossed more than $300 million worldwide, the G.I. Joes are not only fighting their mortal enemy Cobra, they are forced to contend with threats from within the government that jeopardize their very existence. Paramount Pictures, Metro-Goldwyn-Mayer Studios (MGM) and Skydance Productions present in association with Hasbro. G.I. JOE: RETALIATION stars D.J. Cotrona, Byung-hun Lee, Adrianne Palicki, Ray Park, Jonathan Pryce, Ray Stevenson, Elodie Yung, Channing Tatum with Bruce Willis and Dwayne Johnson. Produced by Lorenzo di Bonaventura and Brian Goldner. Based on Hasbro's G.I. Joe® characters. Written by Rhett Reese & Paul Wernick and directed by Jon M. Chu. G.I. JOE: RETALIATION is in theaters everywhere March 29.
PAIN & GAIN will have a major presence at WrestleMania 29 at MetLife Stadium on Sunday, April 7, and at WrestleMania Axxess, a four-day interactive WWE fan experience at the IZOD Center in East Rutherford, N.J., from Thursday, April 4 to Sunday, April 7.
From acclaimed director Michael Bay comes PAIN & GAIN, a new action comedy starring Mark Wahlberg, Dwayne Johnson and Anthony Mackie, based on the unbelievable true story of three personal trainers in 1990s Miami, who, in pursuit of the American Dream, get caught up in a criminal enterprise that goes horribly wrong. Ed Harris, Tony Shalhoub, Rob Corddry, Rebel Wilson and Bar Paly also star. Produced by Donald De Line, Michael Bay and Ian Bryce. Based on the Magazine Articles by Pete Collins. Screenplay by Christopher Markus & Stephen McFeely. Directed by Michael Bay. PAIN & GAIN opens in theaters everywhere April 26.
Got a news tip or correction? Send it to us by clicking here.
WWE Main Event Results (4/25): Lucha Dragons Vs. Ascension, Axel Vs. Fandango, Brie Vs. Alicia Fox
Triple H Talks Relationship With Vince McMahon, His Backstage Duties For WWE, More
WWE Superstars Results (4/25): Jack Swagger Vs. Bad News Barrett, Tag Team Champions In Action
"UFC 186: Johnson Vs. Horiguchi" Live Coverage And Results
Taryn Terrell Talks Working With Ex-Husband Drew Galloway, Taz's Departure, Doing Stunt Work, More
Sound Off: Will Daniel Bryan Wrestle At "WWE Extreme Rules," What Will Happen With IC Title?
UFC 186 Preview: World Title Fight, Top 5 Women's Fight, Rampage Jackson, Michael Bisping In Action
Kevin Nash Says Undertaker Almost Joined WCW In 2000, Scott Hall Rips Chris Jericho, More
Triple H Talks About The Notion That He Buries People, Common Misconceptions In Wrestling
WWE Releases Two NXT Wrestlers
Three More WWE NXT Wrestlers Cut
Backstage Update On Daniel Bryan Being Injured, Possibly Missing WWE's Payback Pay-Per-View