WWE released their financial results for the fourth quarter of 2012 this morning. Pay-Per-View revenues for the quarter were $13.0 million, as compared to $14.6 million in the prior-year quarter. However the company produced three pay-per-view events in the quarter in 2012, as compared to four in the prior-year quarter.
Revenue and buys were also effected by their television partnership in the U.K., as they selected one fewer event in the current quarter to distribute on pay-per-view. On a comparable basis for the events produced in the quarter, revenue increased approximately 4% as the 3% decline in buys was offset by a 7% increase in the average revenue per buy due in part to an increased number of high-definition buys, which are generally charged at a higher prices.
For the year, revenues from pay-per-view were $83.6 million, as opposed to $78.3 million in 2011.
The details for the number of buys (in 000s) for each pay-per-view in the quarter are as follows:
|Three Months Ended|
|Broadcast Month||Events (in chronological order)||December 31, 2012||December 31, 2011|
|October||WWE Hell in a Cell||199||182|
|November||WWE Survivor Series||208||281|