WWE Fourth Quarter PPV Numbers Down From Last Year, Breakdown Of Buys Per Event

WWE released their financial results for the fourth quarter of 2012 this morning. Pay-Per-View revenues for the quarter were $13.0 million, as compared to $14.6 million in the prior-year quarter. However the company produced three pay-per-view events in the quarter in 2012, as compared to four in the prior-year quarter.

Revenue and buys were also effected by their television partnership in the U.K., as they selected one fewer event in the current quarter to distribute on pay-per-view. On a comparable basis for the events produced in the quarter, revenue increased approximately 4% as the 3% decline in buys was offset by a 7% increase in the average revenue per buy due in part to an increased number of high-definition buys, which are generally charged at a higher prices.

For the year, revenues from pay-per-view were $83.6 million, as opposed to $78.3 million in 2011.

The details for the number of buys (in 000s) for each pay-per-view in the quarter are as follows:

 Three Months Ended
Broadcast MonthEvents (in chronological order)December 31, 2012December 31, 2011
OctoberWWE Hell in a Cell199182
OctoberWWE Vengeance-121
NovemberWWE Survivor Series208281
DecemberWWE TLC175179
Prior events 7033
Total 652796

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