WWE Business In 2012 By Segment, Revenues Flat Compared To 2011

As noted earlier, WWE released their quarterly and full year financial results for 2012 this morning. Here is a segment by segment breakdown of how the company performed in 2012 compared to the prior year, from their earnings report:

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Revenues were essentially flat to the prior year as growth from North America was offset by a corresponding international decline. Revenue from North America increased 4%, or $15.4 million, as the licensing of new television programs and digital content, improved home entertainment sales, and a rise in the number of domestic live events were partially offset by lower revenues from our movie releases. Revenues from outside North America declined 11%, or $15.3 million, primarily due to an anticipated reduction in the number of live events and lower sales of licensed consumer products, particularly in the Latin American and EMEA regions.

The following tables reflect net revenues by region and by segment (in millions):

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Year Ended

December 31,
2012

December 31,
2011
Net Revenues By Region:
North America $ 365.9 $ 350.5
Europe/Middle East/Africa 70.7 76.1
Asia Pacific 37.1 38.7
Latin America 10.3 18.6
Total net revenues $ 484.0 $ 483.9
Year Ended

December 31,
2012

December 31,
2011
Net Revenues By Segment:
Live and Televised Entertainment $ 353.8 $ 340.0
Consumer Products 87.8 94.9
Digital Media 34.5 28.1
WWE Studios 7.9 20.9
Total net revenues $ 484.0 $ 483.9

Live and Televised Entertainment

Revenues from our Live and Televised Entertainment businesses were $353.8 million for the current-year period as compared to $340.0 million in the prior-year period, representing an increase of 4%.

Year Ended

December 31,
2012

December 31,
2011
Live events $ 103.7 $ 104.7
Venue merchandise 18.8 18.3
Pay-per-view 83.6 78.3
Television rights fees 139.5 131.5
Other 8.2 7.2
Total $ 353.8 $ 340.0

Consumer Products

Revenues from our Consumer Products businesses were $87.8 million for the current-year period as compared to $94.9 million in the prior-year period, representing a decrease of 7%.

Year Ended

December 31,
2012

December 31,
2011
Licensing $ 46.3 $ 54.4
Home entertainment 33.0 30.4
Magazine publishing 6.0 7.7
Other 2.5 2.4
Total $ 87.8 $ 94.9

Digital Media

Revenues from our Digital Media related businesses were $34.5 million as compared to $28.1 million in the prior-year period, representing an increase of 23%.

Year Ended

December 31,
2012

December 31,
2011
WWE.com $ 19.7 $ 12.5
WWEShop 14.8 15.6
Total $ 34.5 $ 28.1

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