Editorial: What Happend To Zack Ryder?

Ryder as a performer may have not been spectacular, but he was more than competent in the ring, had solid microphone skills and was tremendous at promoting himself. If he had the right push behind him, there was a good chance that he could get over on a main event level. Even if he didn't it would be foolish to not even try, right? Well, that is what happened to Zack Ryder.

Why did this happen? It appears painfully obvious that someone in the WWE is not a fan of Zack Ryder. Someone with a lot of pull or backstage power did not want to see Zack Ryder ascend up the ranks as a face, and it looks that backstage politics may have crushed Ryder's momentum.

What is so perplexing about the Zack Ryder situation is that whether you liked him or didn't it was undeniable that he made money for the WWE. He sold so much merchandise that the WWE would feature collections of his merchandise on commercials for sales at WWE.com, making him on par with guys like Cena and Punk. Why would the WWE want to sabotage someone who was so profitable for them? I refuse to believe that the WWE just screwed up the booking for Ryder because they didn't know what they had. Vince McMahon may have some wacky ideas, but he does know how to make money, and Ryder was doing it with minimal exposure.

Sometimes it seems like Ryder isn't even involved in the WWE anymore. He has only wrestled four matches on Raw or Smackdown in 2013, and it has been almost a year since even the sprinklings of a storyline have developed around him. His YouTube show, at once creative and entertaining, was wasted when the WWE began to personally produce it instead of Zack himself and is now canceled.

Indeed, Ryder is still in the WWE, mostly appearing on Saturday Morning Slam. There is even still a significant interest in Ryder, the single he released Hoeski quickly cracked the iTunes top 100. However, it is clear that the WWE has gone in a different direction, and it is likely the Ryder ship has left the dock and isn't coming back anytime soon. Even if he gets a push down the road, so much damage has been done to his career that without a gimmick change, it is doubtful that he will ever be as over as he was during Survivor Series when the fans wanted to see him more than the Rock.

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