|By Jesse Collings | March 18, 2013 | Comments|
Ryder as a performer may have not been spectacular, but he was more than competent in the ring, had solid microphone skills and was tremendous at promoting himself. If he had the right push behind him, there was a good chance that he could get over on a main event level. Even if he didn't it would be foolish to not even try, right? Well, that is what happened to Zack Ryder.
Why did this happen? It appears painfully obvious that someone in the WWE is not a fan of Zack Ryder. Someone with a lot of pull or backstage power did not want to see Zack Ryder ascend up the ranks as a face, and it looks that backstage politics may have crushed Ryder's momentum.
What is so perplexing about the Zack Ryder situation is that whether you liked him or didn't it was undeniable that he made money for the WWE. He sold so much merchandise that the WWE would feature collections of his merchandise on commercials for sales at WWE.com, making him on par with guys like Cena and Punk. Why would the WWE want to sabotage someone who was so profitable for them? I refuse to believe that the WWE just screwed up the booking for Ryder because they didn't know what they had. Vince McMahon may have some wacky ideas, but he does know how to make money, and Ryder was doing it with minimal exposure.
Sometimes it seems like Ryder isn't even involved in the WWE anymore. He has only wrestled four matches on Raw or Smackdown in 2013, and it has been almost a year since even the sprinklings of a storyline have developed around him. His YouTube show, at once creative and entertaining, was wasted when the WWE began to personally produce it instead of Zack himself and is now canceled.
Indeed, Ryder is still in the WWE, mostly appearing on Saturday Morning Slam. There is even still a significant interest in Ryder, the single he released Hoeski quickly cracked the iTunes top 100. However, it is clear that the WWE has gone in a different direction, and it is likely the Ryder ship has left the dock and isn't coming back anytime soon. Even if he gets a push down the road, so much damage has been done to his career that without a gimmick change, it is doubtful that he will ever be as over as he was during Survivor Series when the fans wanted to see him more than the Rock.
Got a news tip or correction? Send it to us by clicking here.
Spoilers: WWE NXT Tapings For Tonight
Big Cass Reportedly Released Due To Personal Conduct Issues, Past Issues With Cass
Tournament Matches Revealed For Chris Jericho's Cruise, Match Changed At ROH Best In The World, More
Rey Mysterio Says He's Still Waiting For Something "Big To Happen With WWE"
WWE Star Guarantees Title Win Soon (Video), SAnitY On Their SmackDown Debuts, 205 Live Elimination S
Rusev On AJ Styles Disrespecting Aiden English, Seth Rollins Vs. Dolph Ziggler Promo, Koko B. Ware
The Miz Gets Title Shot After WWE Tapings, Lio Rush's Debut, Andrade Almas Vs Sin Cara Delayed Again
New Feud For Jeff Hardy Revealed (Video), Nikki Cross On SAnitY's SmackDown Debut, WWE 205 Live Note
WWE Monday Night RAW Results - Big Title Change, MITB Fallout, Ronda Rousey Gets Suspended, More
WWE Releases Big Cass
When Big Cass Was Fired By WWE, Charlotte Flair ESPN "The Body" Issue Photo, Titus O'Neil Note
WWE SmackDown Results - Gauntlet Match, Tag Team Title Match, SAnitY Debuts, Asuka - James Ellsworth
Paige Assaulted By A Fan After WWE Money In The Bank
Jack Swagger On Why The 'We The People' Gimmick Was Cut Short
Enzo Amore Tweets On Big Cass' WWE Departure?, Final WWE UK Tournament First Round Match, WWE Stock
Backstage News On Original Plans For The WWE Money In The Bank Main Event, James Ellsworth, Visitors