RECORD SOCIAL MEDIA ACTIVATION SET FOR WRESTLEMANIA® 29
STAMFORD, Conn., April 2, 2013 – WWE today announced a record-level of digital and social media initiatives during WrestleMania Week, providing fans with more access to Superstars and WWE content than ever before. WrestleMania 29 will be broadcast live on pay-per-view Sunday, April 7 at 7 p.m. ET.
WrestleMania 29 digital initiatives include:
VINCE MCMAHON JOINS TWITTER
Last night on Monday Night Raw, WWE Chairman and CEO Vince McMahon officially joined Twitter (@VinceMcMahon). McMahon will reward his followers by making a "big announcement" (#bigreveal) on his official Twitter account on Friday, April 5.
WRESTLEMANIA PAY-PER-VIEW NOW AVAILABLE GLOBALLY ON MOBILE, PLUS XBOX AND SAMSUNG SMART TVS
For the first time, WWE is streaming WrestleMania 29 across all Apple, Android and Windows 8 devices and Kindle Fire tablets. The pay-per-view will also be available on Xbox consoles and Samsung Smart TVs, inside "Xbox Live" and the Samsung "Smart Hub."
WWE FORGES PARTNERSHIPS WITH YAHOO! AND AOL, OFFERS WRESTLEMANIA DIGITAL TOOLKIT TO BLOGGERS
In anticipation of WrestleMania 29, Yahoo! Screen and AOL have launched all-new channels featuring video content of WWE's most popular Superstars. Also, for the first time ever, WWE is providing blogs and news sites an embeddable content widget that delivers up-to-the-minute news, photos and videos of WWE events leading up to and through WrestleMania.
NEW FACEBOOK GAME LETS FANS COMPETE TO LEAD THE WWE UNIVERSE
WWE's new Facebook application, "Superfan Showdown," lets players from around the world compete in fast-paced interactive trivia challenges, rapid-fire polls, mind-bending puzzles and much more. As fans go head-to-head, they earn points, climb the global leaderboard and accumulate "WWE Cash," which can be spent to purchase exclusive virtual goods, including: limited edition badges, rare Superstar trading cards, and never-before-seen WWE video content.
WRESTLEMANIA 29 INTERACTIVE PRESS CONFERENCE
The WrestleMania 29 press conference at Radio City Music Hall will live stream on YouTube, Facebook and WWE.com on Thursday, April 4 at 1 p.m. ET. The interactive press conference will feature fan questions submitted via Twitter and answered live by WWE Superstars, including John Cena, The Rock, CM Punk and Triple H.
WRESTLEMANIA 29 ONLINE PRE-SHOW EXPANDS TO ONE-HOUR
WWE will host a live one-hour WrestleMania pre-show on Sunday, April 7 starting at
6 p.m. ET. In addition to the simulcasts on YouTube, WWE.com and Facebook, coverage will also stream on Yahoo! and AOL for the first time. The online-only broadcast will feature a live WWE Twitter ticker and a text-in-to-win campaign that will award 30 lucky fans with an all-expense paid trip to WrestleMania 30 in New Orleans.
WWE SOCIAL MEDIA AMBASSADORS
This year, a wide-range of digitally savvy celebrities and athletes are serving as official
WrestleMania Week social media ambassadors, tweeting from the floors of WrestleMania Axxess, WWE Hall of Fame Induction Ceremony, Superstars for Sandy Relief party, Be a STAR anti-bullying rallies, WrestleMania Reading Celebration, WrestleMania Reading Challenge Finals and at WrestleMania 29. Celebrities include Charlie Sheen, Jimmy Fallon, Larry King, Seth Green, Perez Hilton, Piers Morgan, Michelle Beadle, Maria Menounos, Mike Tyson, Snooki, Lil Wayne and Jenny McCarthy.
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