Paul Heyman recently spoke with LoHud.com to promote WrestleMania 29. Here are a few highlights:
Why fans continue to stay interested with WWE: "WWE has become part of pop culture. It's an institution. And now, WWE is not just a television staple, a pay-per-view juggernaut and a global touring troop with sellouts all over the globe. It's also the leader in social media interaction with its very own fan base."
How much is scripted and how much is off the cuff: "That all depends on how much talent you have, your knowledge of what sells and how much you're willing to stick your neck out to exploit the opportunity of having a live mike on live TV."
You can read the full interview at this link.
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