Another big problem is the change in talent that is being promoted by the company. Instead of promoting the different guys like they did in the past, they have put most of the marketing and promotion towards former WWE guys, who left the larger company for a variety of reasons.
The largest storyline in the company today, and probably in the company's history is about Aces & 8s. Aces & 8s is a group entirely comprised of former WWE wrestlers and Eric Bischoff's son. To donate so much air time to a group of mostly un-notable WWE guys simply because they were in the WWE is a serious error that I feel that a lot of fans have shown a distaste for.
The change in TNA's philosophy would be more tolerable if they were making large financial improvements using it. Unfortunately for TNA, that has not been the case. The average rating for Impact in 2012 was a 1.01. That is lowest number for TNA since 2006. The growth for a relatively young company such as TNA is essential, and to have a big drop in ratings over the past year is for sure a significant problem.
The main point here is that despite TNA's best efforts to mimic its more established rival, the television ratings and the popularity of the product have decreased. TNA was doing just as well if not better under their original formula, so why not have the best of both worlds and bring back the old philosophy, to increase the in-ring action and the ratings?
Looking towards the future, it is becoming clearer that TNA is going to have to make a very significant change, sooner rather than later. In the past year, TNA has tried desperately to make as many aesthetic changes to the company, from ditching the Impact Zone, to cutting down on ppvs, to filming shows live to referee cameras, nothing has gotten the job done so far.
Improbably, in a result I doubt even the most cynical of fans anticipated, the live and on the road shows for TNA have done WORSE than the recorded shows from the Impact Zone. Even the promotion of marquee matches on free TV such as Bully Ray vs Jeff Hardy Full Metal Mayhem for the TNA World Title have done nothing to raise the ratings.
What does this tell us about TNA? It tells us that the Impact Zone and it's dead crowds were not the major problem, that the recorded shows and internet spoilers are not the biggest issue with TNA. As much as the blame for TNA has been directed at its aesthetic issues, these recent failures have brought to light the fact that TNA needs to make some huge changes from the front-office on down if it wants to increase its popularity.
Hulk Hogan may have seemed like a savior for the company when he arrived several years ago, but a majority of fans will agree with me when I say that he is not a good fit for TNA, and a lot of the hate from fans has been directed at him for TNA's current dilemmas. Other changes of course need to be made, with a lot of creative direction needing a makeover, but until TNA makes these moves, I can't see any reason for optimism for the product or the popularity of the company.
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