WWE will also conduct fan correspondent searches, similar to the one they did in Brooklyn for RAW, with the winners getting to interview WWE stars for the WWE App. Doritos' Ram Krishnan, the VP of marketing for Frito-Lay, promised to Variety that we will see "one more surprise" this summer that will push its bold marketing to a whole new level.
WWE has tried to get Doritos as a sponsor for years now. The partnership finally came about after Doritos reps were impressed by the audience WWE drew when John Cena spoke at the South by Southwest festival in March of this year. They were also impressed with WWE's approach to social media and their embrace of other online platforms. The deal happened soon after.
Got a news tip or correction? Send it to us by clicking here.
Kurt Angle On If He Thinks He Will Be Inducted Into The WWE Hall Of Fame
UFC Champion Reacts To Seth Rollins Title Win, Bethe Correia Clarifies Comment, UFN Weigh Ins
Jim Ross On Blood At Elimination Chamber, GFW - Destination America, Working With Sunny, Steiner
Backstage News On Brock Lesnar Working House Show In Japan, WWE Stars Sing HBK's Theme Song
Today In Wrestling History 5/29: WWF Shoots Rock & Wrestling Connection Angle, NWA Invades NY, More
Shelton Benjamin Says He Recently Negotiated With TNA; Explains Why He Didn't Sign, Maybe Going
Ric Flair Hypes Event, Goldberg, Jesse Ventura Film, Molly Holly On Madusa In WWE HOF, Mick Foley
WWE Interested In A Former TNA World Champion?
Brock Lesnar Returning To WWE Television
Brock Lesnar Working First House Show In Eleven Years, Opponent Revealed
Possible Replacement For Rusev At WWE Elimination Chamber, Backstage Notes On His Injury
Top Star Possibly Injured At Last Night's WWE SmackDown Tapings (Updated With Photo)