New Details On WWE's Promotions For SummerSlam, How They Finally Got Doritos As A Sponsor
WWE will also conduct fan correspondent searches, similar to the one they did in Brooklyn for RAW, with the winners getting to interview WWE stars for the WWE App. Doritos' Ram Krishnan, the VP of marketing for Frito-Lay, promised to Variety that we will see "one more surprise" this summer that will push its bold marketing to a whole new level.
WWE has tried to get Doritos as a sponsor for years now. The partnership finally came about after Doritos reps were impressed by the audience WWE drew when John Cena spoke at the South by Southwest festival in March of this year. They were also impressed with WWE's approach to social media and their embrace of other online platforms. The deal happened soon after.
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