- Last Friday's episode of WWE SmackDown averaged 2.794 million viewers, exactly the same as the week before.
- Australian marketing and advertising site B&T has an op-ed here about WWE being the "content marketing champion." The writer of the article credits WWE for three core items; 1) owning all of their content, 2) knowing their product and listening to their fans, and 3) finding other revenue streams without cannibalizing their core product.
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