This booking idea must come from the philosophy that Mid-Carders do not draw people to the TV screen, or to the pay-per-view box office. A match over the Intercontinental title will not sell ppvs, but a match between two former world champions will. Therefore, it is best to dedicate most of the time to two or three very important storylines then to several minor storylines. Basically, quantity does not equal quality. This same booking method has affected the tag-team division in the exact same way.
In my opinion, fixing the Mid-Card starts with those two previously mentioned titles. I don't think the issue is from a lack of talent, instead it is of a lack of prominence. Curtis Axel is currently the Intercontinental Champion, and he is in a heated feud with CM Punk. On paper, that sounds great for the IC title, however the Intercontinental Championship is a mere afterthought in the feud. The storyline is built around Heyman and Punk, Axel is just along for the ride. The IC title is hardly ever mentioned during the segments dedicated to Axel, which is terrible for the title's reputation and prestige.
If the WWE cared to actually put some creative effort into their Mid-Card, I'm pretty confident their fan base would appreciate it. Like a lot of people, I grew up in a time when being the IC or US Champion was a pretty big deal, and seeing a lot of the young and talented guys battle over it would be a great move in my opinion. Instead of showing 300 recaps of what Triple H said, how about setting up a small storyline between Dean Ambrose and Dolph Ziggler, or Curtis Axel and Fandango? It just seems like a safe, low risk move to make if you are the WWE.
I understand that the WWE really wants to make the big things seem very big, but if you go back to the WWE's most successful period, the Mid-Card flourished. One of my favorite rivalries of all-time is between The Rock and Ken Shamrock, over the IC title. Did their feud take anything away from Steve Austin and Vince McMahon? Of course not. Maybe by showcasing more of the major storylines is a way for compensating for a less successful booking period, but I still think that putting more effort into the Mid-Card could only help the WWE.
Got a news tip or correction? Send it to us by clicking here.
Kota Ibushi And Others Added To WWE NXT Dusty Classic, Sasha Banks And AJ Styles Game, WWE Stock
More On TNA Canceling Talent Flights, Speculation Going Into Next Week's Impact Wrestling Tapings
Paige Injury Update, TJ Perkins On Who Created His Entrance, WWE Profiles Ted Dibiase Jr.
Matt Hardy On Hogan And Bischoff "Rape, Pillage And Plundering" TNA, Vince McMahon - Satan, More
More On Names At WWE Tryouts: Son Of Former WWE IC Champion, Ronda Rousey Teammate, Eddie Kingston
Billy Corgan On If He Can Win A Bidding War With WWE, Struggles With TNA Sale, If BFG Will Happen
First Teams For The WWE NXT Dusty Rhodes Classic, WWE 2K17 Developer Speaks (Video), Fans On NXT
Kevin Owens Wants Brock Lesnar At WrestleMania, Talks Reaction To Triple H Helping Him, Owen Hart
Backstage Heat On WWE Title Holder For An Odd Reason
WWE SmackDown Results - WWE World Title Match, Randy Orton - Bray Wyatt, Eight-Man Match, More
TNA Cancels Flights And Matches For Next Week's Impact Tapings, Backstage Talk On Nervous Talents
John Cena On Not Hanging Out Backstage With Other Stars, Tears Into Dean Ambrose Something Fierce
Update On WWE Talking To TNA About A Potential Sale
Cesaro Responds To Daniel Bryan About Leaving RAW, Bad Sign For WWE RAW Viewership, Ric Flair
Matt And Jeff Hardy On If They Would Return To WWE, Matt Not Trusting "Meekmahan", Spot Monkeys
Why Paige Has Not Returned To WWE TV, Cesaro On His Nasty Clash Dive, Xavier Woods Unboxes IPhone