Another big factor is just how much the television market has changed over the last 12-15 years. In the late 1990s, the WWE had a very exclusive market on things that were considered tasteless by most other cable brands, such as advertising sex and incredible amounts of violence. TV was just different back then, and the WWE and pro wrestling was one of the few places where you could find that kind of content. Now, in 2013, the WWE has way more competition in those departments. Cable giants such as HBO and Viacom are almost entirely built on programs that highlight sex and violence. The WWE simply cannot compete in that form of entertainment anymore, so they have to change their philosophy on what kind of content they are going to highlight.
Lastly, I would like to point out a large misconception that a lot of people have about PG and how it affects the WWE's business. We look back at some of the mind-numbing numbers delivered during the Attitude Era, with the WWE sometimes receiving triple the rating for Monday Night Raw then they do today. One can look at the WWE's content during that time period and look at the content today and draw the obvious conclusion that the WWE should revert back towards it's old ways, TV-14 and all, in order to improve business and resuscitate it back to the level it was at during the late 90s.
However, the WWE converting to PG did not destroy WWE business like some people may believe. Starting in 2001, the WWE's numbers began to slip from their lofty heights, even while the product was as eccentric as it ever was. Even though the WWE remained TV-14 until July of 2008, the business end of the WWE had spiraled downward throughout the decade, proving the age old business cliché that nothing stays hot forever.
The WWE converting to PG hasn't necessarily reversed the trend in declining numbers, but it hasn't accentuated it either. Frankly, you cannot draw a direct conclusion between PG and the lack of business for the WWE, because the trend the WWE is currently on has been occurring long before they switched to PG programming.
Would converting more towards an adult oriented show perk up the numbers for the WWE? Hypothetically it is possible, but the WWE has made it very clear that they are dedicated to staying family friendly, and judging by the history and the benefits, it is hard to argue against them.
Got a news tip or correction? Send it to us by clicking here.
Short URL: http://winc.cc/0vayrg
The Undertaker And Michelle McCool Celebrate Their Wedding Anniversary, NXT Wrestler Gets Married
John Cena And Stephanie McMahon On What To Expect With Brand Extension, Slowing Down Storylines
Former WWE Writer On Which Stars He Gravitated To, His Favorite Angle, Mike Tyson Backstage At RAW
Trish Stratus On WWE Bringing Back Brand Extension And If It's A Good Idea, SmackDown Going Live
The Rock Makes Most Powerful People In Entertainment List, "Central Intelligence" Box Office Update
Xavier Woods Talks Loss To Kenny Omega At CEO 2016, Video Games Bringing Talent Together Backstage
Hernandez And Brent McKenzie Feud Continues Online, More On Their Locker Room Fight
Sami Zayn On Why His Rivalry With Kevin Owens Has Advantages Over Other WWE Feuds, Shinsuke Nakamura
WWE's Original Plans For AJ Styles, Bullet Club And The Kliq Talk "Too Sweet" Gesture, Nash & Hall
CM Punk Talks WWE Being Too Scripted, Who Was The Best Wrestler At Working Safe, More
Update On A Possible Kurt Angle WWE Return
Kurt Angle Comments On WWE Reports
Another Possible WWE CWC Injury, HHH Says CWC Is WWE's Newest Brand, Wrestler Doesn't Make Weight
ROH Best In The World Recap: Lethal Vs. Briscoe II, Roderick Strong's Last PPV, WCW Star Shows Up
Backstage News On WWE NXT Superstars Getting Called Up, More On NXT And The WWE Draft
Nancy Benoit's Sister On How Chris Benoit's Personality Changed, What Caused Benoit To Snap